In most cases, this data stays unrefreshed up to 30 days. Facebook needs to refresh the link again. The picture that you added as a preview image a couple of hours earlier is not there. Let’s say, you are sharing a link on Facebook, and it looks different than what you expected to see. It’s stored in their memory and they refresh it again after a few days.įortunately, there are tools to refresh the links – helping you to speed up the process. This way, they don’t have to download that information every time that link is shown. They are telling you the information they have about the particular link that you provide them with.įacebook, LinkedIn and Twitter cache information about links for several days. They are all named differently but do the same thing (more or less). Facebook, LinkedIn and Twitter developed their own tools to deal with link previews. That’s why social media networks offer workarounds that you might not have known about. When you try to post the link on social media, the link preview might still show you the old picture. But what can happen now is that you will, let’s say, change a picture on your website/in your article.
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