![]() ![]() Product at Fetch used to sit within marketing, which is rather unique. Our best users are the ones scanning receipts and buying from our brand partners. We do not pay attention to them in our go to market motion. Q: What do your best users look like and how did it take you to figure out?īirk: The reality is we don't use demographics. Users can earn more points by shopping with our brand partners. These receipts enable them to earn points which can be turned into gift cards. We have 17 million people scanning 9 million receipts a day. Fetch is an app that rewards you for your everyday purchases. Q: Who are you, how did you get to Fetch and what do you do there?īirk: Birk Cooper, Chief Marketing Officer. ![]() ![]() There is more depth and discussion in the ear candy. The following is a rough cut of our Q&A with Birk, edited for brevity. You can listen on Spotify, Apple, Anchor and more. ![]()
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